A Rune billboard against an open sky, reading: Following the market is a good way to disappear into it.

Journal

Notes on the work: what we build, read and learn.

Levis Stadium

Aug 7, 2026 in Brand, Strategy

Our take on the brands that won World Cup 2026

AI Machine Logistics Fullfilment

Aug 7, 2026 in Brand, AI, Strategy

What a brand is for when the buyer is a machine

Man in the middle

Aug 7, 2026 in Brand, AI, Strategy

What generic AI copy actually costs your brand

Jaguar old vs new car

Aug 7, 2026 in Brand, Strategy

What Jaguar's rebrand really cost

Arla's Rosa mjölk

Aug 7, 2026 in Brand, Strategy

Your next good idea is probably already in a drawer

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